“Tasty Dairy on a Strong Course to Achieve Accelerated Growth” Mr Atul Mehra

At the first Annual General Meeting (post the listing) of Tasty Dairy Specialities Ltd held on 28th September 2018 at the UPSIDC Industrial Area Jainpur, Kanpur, Founder and Chairman Mr Atul Mehra listed several land mark achievements such as overwhelming response to the IPO, the Company has entered into a MOU with PUM, Netherlands Senior Expert for the development and growth of Dairy and Farmers, the Company has received Registration Certificate issued by IRCLASS Systems that the Food Safety Management System of the Company complies with the requirements of ISO 22000:2005 and that Company qualified for ISI Quality Certification symbol for its Skimmed Milk Powder from Bureau of Indian Standard (BIS), the company was nominated for the “Social Enterprise of the Year” during the financial year 2017-18 and company’s successful journey since inception in 1992 and also shared growth plan for the future.

Mr Mehra in his speech to the shareholders said “I feel honoured to present the First Annual Report for FY2017-18 as being a Listed Company. The last financial year FY2017-18 was a remarkable year for the company in many ways, despite difficult business environment on account of demonization and GST Implementation that slowed the growth significantly.

However, as an fast emerging company with over two and half decades of expertise and experience  we did our best to defeat the economic and market difficulties and I am happy to inform you that the Company achieved highest ever growth in net sales and net profit last financial year. The Company’s Net profit in the financial year 2017-18 grew 18.4 % to Rs 5.34 Cr. as compared to Rs 4.51 crore posted in the previous financial year 2016-17. The turnover of your company enhanced from Rs 238.79 Crore to Rs 331.86 Crores, registering a highest ever growth of 38.97 %.  The company has shown consistent performance and growth over the years. In the last five years the Company clocked a CAGR growth of 7.2 % in revenues and 6.5 % in Net Profit.

The company came out with its maiden IPO and was successfully listed under the SME Platform of Bombay Stock Exchange in February 2018. The IPO received an overwhelming response from the investors and was subscribed nearly 100 times which in itself is a landmark for a SME company.

Since the inception the Company has grown to become one of the leading players in the industry, handling production and procurement of milk and manufacturing of milk products. Tasty Dairy started its operations with handling 200 litres of liquid milk per day and  today  the Company have processing facility of about 3.15 lakh liters of milk per day and giving direct and indirect employment to people in and around Kanpur.

In addition to this Tasty Dairy is MOO’ving up the Dairy Skills in India. In a big and fast growing country like India the farmers need to be skilled in a wide range of areas to run profitable and sustainable dairy farming. Hence the Company is aggressively improving the dairy skill sets of thousands of farmers and other stakeholders in Uttar Pradesh through a self-sustaining social-business model for which the Company has recently set up INDUCED (Indo Dutch Centre of Excellence on Dairying), an organization born out of an MOU between Tasty Dairy Specialities Limited and PUM Netherlands Senior Experts.

We believe the dairy consumption is all set to go up significantly in India which will ultimately benefit the company. There are several tailwinds driving the growth of dairy sector such as increase in demand for value added products, increase in working population, rising income, focus on health & nutrition, growth of organized retail and rapid urbanization. The consumers are shifting towards quality, branded and value added products. The structural changes such as GST and tax compliance in the sector are helping the organized market players to grow faster.

The Company has been successfully adapting to these changes and challenges to meet the demands of growing market. We have upgraded our facilities with latest technology & boilers and installed condensate recovery system for enhancing energy efficiency and reducing cost.  We are increasing our milk processing capacity to five lakh liters of milk per day, add new products focusing on fastest growing categories like Cheese, Butter, Yugurt, Lassi, Ice Cream and few others. The Company is also building its retail presence across value chain and have launched exclusive company operated branded stores creating unique customer experience and to make entire range of Tasty Dairy products available under one roof.  Using latest technology as the backbone for sales growth we have launched our own Aap named Beatroute this year for making marketing and sales function robust and responsible.   The Company has also launched its products on E-Commerce platforms to enhance revenue growth from online sales.

Going forward, with our robust growth strategy and plans in place which are well supported by our scale-able capabilities and cash flows, we believe we are on a strong course to achieve an accelerated growth and create long term and sustainable value for all the stakeholders. Your company which is driven by strong vision, mission, goals and values, has a diversified product mix, brand and customer portfolio spread across the value chain. The Company is well supported and led by experienced management and professional team. Therefore, on behalf of my team members, I assure we shall strive to capitalize on available opportunities in our business segments to achieve a consistent growth of over 25-40% per year taking our top line to over Rs 600cr by FY2021 and attain new horizons.

The Company’s financial position is sound to take care of future growth through internal accruals and additional funds and Govt Grant, exemptions, subsidy and interest free loans. Ministry of Food Processing Industries is expected to sanction a Grant of Rs.10 Crores for the Scheme of Integrated Cold Chain and Value Addition Infrastructure under the Scheme of Pradhan Mantri Kisan Sampada Yojna. Currently, your company is also getting relaxation by way of exemption in Payment of Monthly electricity duty charges and will get expected benefit by way of refund / adjustment of Rs.55 Lakh (approx) which was sanctioned by Electricity Distribution Department of Dakshinachal Vidyut Vitran Nigam Ltd.

The Company has applied for 5% Interest Subsidy under PUBY-12 (Punjigat Byaj Upadan Yojna-2012) on Term Loans for 3-4 years and is expected to drive benefit of about Rs 56 Lacs (approx).

Additionally the Company is also trying to avail VAT & CST Interest-free Loan, Under UP Trade Policy for a period of 7 years which starts from April, 2015 up to applicability of VAT/CST i.e. till June, 2017 and the tentative benefit amount will be Rs.2.91 Crores.

With the help of all I have mentioned briefly and the positive business growth drives including transformation of Dairy Farming, business friendly policy environment, positive economic outlook, the Tasty Dairy Brand with a taste that reflects goodness will propel the Company with a strong growth and goodwill in future and many years to come.

From the bottom of my heart I thank our board members for their valuable guidance, our customers for their continued business and trust, employees for their immense contribution and hard work and shareholders for your faith in our growth story. I assure all my shareholders and stakeholders who have shown faith in our company that we shall leave no stone unturned and keep producing healthy performance in the medium to long term” Mr Mehra concluded with vote of thanks.

About Us

Tasty Dairy Specialities was founded by Mr Atul Mehra – a first generation entrepreneur in 1992. Since then the Company has grown to become one of the leading player in the industry, handling manufacturing of milk and milk based products. Tasty Dairy started its operations with handling 200 litres of liquid milk per day and  today  the Company have processing facility of about 3.5 lakh liters of milk per day and giving direct and indirect employment to people in and around Kanpur.

Company is situated in Uttar Pradesh, which is one of the largest milk producer State in India. Company’s state of art ISO 22000:2005 certified manufacturing unit at D-3, UPSIDC Industrial Area, Jainpur, Kanpur Dehat, falls in the richest milk belt of Uttar Pradesh where the company produces a wide range of quality dairy products under its umbrella like Pasteurized Liquid Milk, Cream, Butter (White/Salted), Pure Desi Ghee (Clarified Butter), Paneer (Fresh Cottage Cheese), Skimmed Milk Powder, Instant Chhena Mix, Skim Milk Concentrate Dairy Whitener, Khoya, Peda (a pure Indian Sweet), Instant GulabJamun Mix, Mithai Powder etc., packed in various consumer packing from 200 ml to 25 kg and bulk packing under the company owned brand names “UJJWAL”, “SHIKHAR”, “VERIFRESH”, “CIMA” and “MITHAI MASTER” which are available in all major parts of India  through a distribution network of more than 20 distributors through which the Company serves a large number of retail outlets. Tasty Dairy with the existing plant and machinery is capable of handling approximately 5,00,000 litres of raw milk which comprises of 1,60,000 litres of milk packaging, 20,000 litres of buttermilk packaging, 2,20,000 Litres of Skimmed Milk Powder and Ghee and 2,00,000 litres of bulk milk processing. These facilities are not only in close proximity to our milk procurement region but also to our target market.

Published by

Aryan Prem Rana

Post graduate in PR & Corporate Communication, has extensive experience of over 15 years in integrated corporate & financial communications, client servicing, managing Public Relations, Media Relations and Investor Relations activities for nearly 100 Corporate clients of all sizes at leading PR Consultancies such as Adfactors PR, Sampark PR, Genesis-Impact Research and Xavier Institute of Communications. Valuable experience and expertise in Digital and Social Media Communications, Management of Knowledge Information, Environment Scanning, Research and Media Monitoring, Planning and execution of various events such as IPO Roadshows, Press & Investor Conferences, Seminars, Award Functions, Building & Maintaining relationships with Govt Agencies, Media, Investor community, AD /PR agencies and Academic Field.

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